Abstract

REALISTIC INFORMATION SURVEY STUDY ON GENERIC VS BRAND NAME MEDICINES FROM PEOPLES POINT OF VIEW

Sachin S. Mali*, Prashant A. Kale, Shilpa R. Birajdar, Ayesha S. Dange, Swapnali K. Davari, Anita A. Bandgar and Deepak G. Joshi

ABSTRACT

Now a day we are doing the work for developing the awareness about generic medicines. But nobody wants to keep reality in front of peoples about generics. Also realistic information survey (RISF) study suggests that although in general peoples were positively inclined towards generic medication use, they have some considerations that determine to what extent they will support generic medicine use. We come to result that to build the trust about generics, try to raise the standards and Awareness of generics. The aims of this article were to identify and take views by using questioner method from peoples of the different rural and urban side' and predict the important changes required to improve on the use of generic medicines.

Keywords: Branded drugs, Generic Drugs, Realistic information survey form (RISF) etc.