Abstract

BRIDGING TRADITION AND EVIDENCE: CLINICAL RESEARCH AS THE CORNERSTONE OF HERBAL MEDICINE AND INDUSTRY

Anushka Naresh Patil*, Shruti Sainath Dalvi, Gaurav Kailash Nath Yadav, Smriti Amit Mishra4, Aditya Vikram Singh, Roshankumar Kamlesh Maurya

ABSTRACT

interactions and standardization issues. Well-designed clinical trials provide therapeutic credibility, support regulatory approval, ensure patient safety and enhance global market trust. International bodies including WHO, US FDA, EMA, and India’s AYUSH highlight the necessity of clinical validation for herbal products. Successful trials on Ashwagandha, Curcumin and Ginkgo biloba show how research can convert traditional wisdom into evidence-based medicine. Emerging tools such as biomarkers,pharmacogenomics and digital health further strengthen this process. Thus, clinical research remains the cornerstone of the herbal industry, securing its future in global healthcare.

Keywords: Herbal industry, Clinical research, Standardization, Evidence-based medicine, Regulatory approval.