Abstract

WANDERLUST OF META TO MATE: A MARVELOUS TALE OF MODERN ENTREPRENEURSHIP

Kushal Nandi, *Dr. Dhrubo Jyoti Sen and Dr. Dhananjoy Saha

ABSTRACT

Meta Platforms, Inc., doing business as Meta and formerly known as Facebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. Meta is one of the world's most valuable companies. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Microsoft. Meta products and services include Facebook, Messenger, Facebook Watch, and Facebook Portal. It has also acquired Oculus, Giphy, Mapillary, Kustomer, and has a 9.99% stake in Jio Platforms. The company generates a substantial share of its revenue from the sale of advertisement placements to marketers. In October 2021, media outlets reported that the parent company of Facebook planned to change its name to "reflect its focus on building the metaverse". It was rebranded as Meta later that month on October 28.

Keywords: Entrepreneurship, Instagram, Wikipedia, Facebook, WhatsApp, Microsoft, Wikimedia.