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Abstract

EFFECT OF COVID-19 ON ONLINE CONSUMER BEHAVIOUR

Himani*, Saurabh Sharma, Amit Sharma and Pocky Saini

ABSTRACT

The corona virus (COVID-19) eruption is first and prime human tragedy across the world, touching the lives of scores of individuals. It’s greatly wedged the worldwide economy. This paper is visualised to supply business leaders with a read on the progressing scenario and implications on the buyer yet. Each sphere is affected and wedged by the pandemic. Before internment work from home created a positive shift within the trend of online searching. However, this might not reside for an extended time. Surprising internment of 21 days wedged Indian online searching and promoting trends drastically. Initially, coronavirus influence on consumer buying behaviour, towards brand and on-line tools was for the most part unknown. This paper aims to mirror on totally different problems and views of online promoting. There are still more uncertainties to predict, however the sale for consequent few months are going to be impacting the worldwide community, each in person yet as professionally. This study explores the impact of the epidemic from tissue paper rolls to baby gear, pet food to several additional daily necessities .Though a number of the businesses managed to work though social commerce that’s promoting by victimisation e–commerce and social media. 46% of users admitted that social networks are vital for data sharing and for creating product decisions. However, results are indicative of the actual fact that online promoting and searching can presently return to traditional but the losses and downshift brought by this pandemic don’t seem to be ignorable. For example, shoppers cannot head to the shop, so the store comes to home. Whereas shoppers go back to recent habits, it is possible that they’ll be modified by new rules and procedures within the, manner shoppers search and obtain product and services. New habits will emerge by technology advances, dynamical demographics and innovative ways that shoppers have learned to alter blurring the work, leisure and education boundaries.

Keywords: COVID-19 Pandemic, consumer buying behaviour, changing trends, online shopping.


[Full Text Article]

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