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  • MAY 2020 Issue has been successfully launched on 1 May 2020.



Rehana Parveen* and Ranjeet Kumar Bhargav


„Nutraceutical‟ is used to describe a medicinal or nutritional component that includes a food, plant or naturally occurring material, which may have been purified or concentrated, and that is used for the improvement of health, by preventing or treating a disease. It is often thought that nutraceuticals have to occupy a narrow strip of legislative ground between pharmaceuticals and food, but in reality their position is much more complex. Major nutraceuticals posses multiple therapeutic effect with lacking of unwanted effects hence attract more consumer interest. Increase in shift towards preventive therapies and increasing disposable income, favorable pricing environment growth in pharma retail chain and increase in healthcare spending is mainly responsible for increasing market for nutraceuticals in India, but lack of standardization and awareness, high pricing, marketing and distribution are some challenges. Nutraceutical market is seeing tidal growth mainly in United States, India and European countries. Faster access to this market is possible through business partnership models, effective regulatory compliance and by evaluating key trends and consumer reference.[1] Most nutraceuticals, however, are openly on sale and available via the Internet.

Keywords: Nutrition, Dietary Fibers, Antioxidant, Probiotics.

[Full Text Article]

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