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Arjun Chadha* and Tejaswini Chaudhary


Objective: Tobacco is the main risk factor for cancer and its incidence is increasing day by day. So government authorities are trying attentively to decrease the sale of tobacco products by implement ting pictorial warnings on the cigarette packets. This study was conducted to verify the impact of pictorial health warning labels on smokers. Material and Methods: This cross sectional study was conducted among patients coming to a dental check up camp organised in north Delhi. Those subjects aged 15 years and above and were established smoker (who smoke at least one cigarette per day at the time of the survey were selected. A total of 640 subjects were investigated using a pretested, self administered multiple choice and close ended questionnaire Descriptive statistics were obtained and frequency distribution, means, standard deviation were calculated. The significance ofdifference was set at p<0.05. Results: 81.6% of the participants had noticed health warning pictures on the cigarette packets and 59.4% had discussed regarding these warning effects with other people. Mostly people want warnings in their local lingua franca and also government should improve the quality graphic warnings. More than half of the respondents gave positive response inquitting this adverse habit. Conclusion: It was found that majority of the participants have noticed the health warning labels on the cigarette packets. Mostly people recognized the graphic warnings and still some were confused due to its clarity and wanted government to improve its quality.

Keywords: Health warnings, Pictorial Warning, Smoking, Tobacco cessation.

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